Brand Story
Initial Foray
Tanishq embarked on its journey in 1994 with the introduction of 18k gold watches adorned with precious stones. However, its evolution was rapid, transforming into a prominent 22K jeweler renowned for its impressive array of gold and diamond jewelry. The term "Tanishq" was coined by Mr. Xerxes Desai, blending 'Tan,' meaning body, and 'Nishk,' signifying a gold ornament. The inception of Tanishq's state-of-the-art jewelry factory, complete with a dedicated karigaar park, occurred in Hosur, Tamil Nadu.
Timeless Appeal
The allure of Tanishq's jewelry extends beyond being a mere product; it is a testament to artistry. The exquisite collection strikes a harmonious balance between traditional charm and contemporary appeal. Designed to capture the beauty and significance of special occasions in the lives of Indian women, Tanishq aspires to play a pivotal role in their journeys. As India's premier wedding jeweler, Tanishq recognizes the diverse needs of regional brides, inspiring the creation of specialized wedding collections for every community through Rivaah.
Epitomizing Excellence
Tanishq is synonymous with excellence, setting a new standard for business ethics and product reliability in the Indian jewelry market. Innovations like the Karatmeter, ensuring gold purity, have endeared the brand to customers. The commitment to maintaining the highest standards and quality is evident in the extensive quality checks applied to gold, diamonds, and precious stones used in their jewelry pieces. Ethical sourcing of diamonds from reputable, certified suppliers reflects Tanishq's dedication to responsible practices. The brand takes pride in offering an unmatched retail experience, tailored to each customer's unique needs and preferences.
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